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F1 Drive
Key Visual

Key visual for F1 Drive, the world's first official F1 karting experience.

Developed ahead of launch and announcement at the Formula 1 Aramco British Grand Prix 2023 at Silverstone.

Creative Direction: Kieran Murphy

Lead Designer: Peter Burt

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Visual Style
 

The visual style of the graphic was dictated largely by the F1 Drive toolkit, devised by Formula 1. The primary colour palette is that of the Formula 1 brand, accented by colour gradients from the Tottenham Hotspur Stadium Brand, which is where the slight mint hue comes from in the graphic.

The primary use for this key visual was for product launch and sits on the homepage of the F1 Drive site.

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@F1DriveLondon
View full announcement video

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