Adobe Women's FA Cup

Spurs Women had an incredible run to the 2023/24 Adobe Women’s FA Cup Final, culminating in a show-piece final against Manchester United at Wembley Stadium. 

 

The journey to the final required creative for both the marketing of the latter-stage fixtures and venue dressing of Wembley, Boxpark and team hotel. Every touch-point was consistently designed using elements from the  ‘Up for the Cup’ toolkit that had been devised by our team specifically for the FA Cup competition. 

 

 

Ahead of the semi-final vs Leicester, we had valuable out-of-home space booked on the Boxpark screen on Olympic Way on the evening of the Lionesses fixture vs Sweden. This was a great opportunity to create an inspiring, composition-led, creative to grab attention and drive attendance for the game at Tottenham Hotspur Stadium. 

 

The dressing room spaces were designed around impactful imagery from victories earlier in the season and incorporated messaging from the coaching staff. The visual style carried through all touch-points for both fans and players, giving the occasion a coherent identity.