BRAND DEVELOPMENT
HIBERNIAN FOOTBALL CLUB
Establish a standard for the Hibernian Football Club Brand.
Introduce a visual identity that is aligned with the values of the football club and communicates the vision for the club going forward.
Develop a brand aesthetic for an increasingly digital audience that also remains versatile enough to be applied across a variety of physical assets.
EMERALD GREEN
BOTTLE GREEN
WHITE
PURPLE
YELLOW
Building on the strength of the traditional club colour palette, a gradient was introduced to provide greater flexibility.
GRADIENT LIGHT
GRADIENT DARK
GRADIENT MIDDLE
PRIMARY TYPEFACE | MUSEO
A bold typeface with a strong identity, Museo has roots set in an historic Roman style, offset by a bold, modern serif design.
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Museo embodies the progressive approach of Hibernian Football Club, with a nod to our storied history.
Striking impact and versatile application make Museo a versatile option. As a Monospaced font, it is legible both vertically and horizontally. Font weight 700 is standard for a consistent appearance across all branded assets and materials.
SECONDARY TYPEFACE | GILL SANS
For consistent brand use, three font weights are available; Light, Regular and Semi-Bold.
As a general rule, Light should be used for main body text.
ICONOGRAPHY
Using the club colour palette creates a strong and consistent tone to bring a Hibernian feel to recognisable icons.
The icon style gives longevity to a signage system, with the opportunity to adapt and design additional icons as necessary.
PERSEVERE
PATTERN
Dynamic, exciting and versatile, the pattern serves as an inspirational backdrop that can be applied across a variety of club assets, from digital elements to physical products.
It carries the strong and identifiable tone of Hibernian Football Club, whilst having the ability to be subtle in the delivery of brand messaging.
Floodlights - a pioneering history, a club prepared to progress.
Home - brand stylisation of Easter Road Stadium.
Sunshine on Leith.
The Crest - adapted abstract crest elements from the past and present.
The People - The players, the heroes, the Famous Five, the cup winners, the fans, you.
The Game - Viewing the game differently, an abstract interpretation of the match canvas.
The Community - Leith, shaped by industry, opportunity and perseverance.
PHOTOGRAPHY
A Photoshop filter was developed as part of downloadable brand assets. The filter is pre-designed and includes automatic colour grading that reflects the tone of the club colour palette.
