Harry Kane 267
Creative Campaign

Develop the creative campaign celebrating Harry Kane surpassing the all-time top goalscorer record for Tottenham Hotspur Football Club.

Creative Direction: Peter Burt

Lead Designer: Peter Burt

Senior Artworker: Nick Allen

Creative Guidance: Kieran Murphy

Campaign Toolkit

The colour palette was adapted from core Tottenham Hotspur colours and introduced a subtle gradient. The gradient is the primary backdrop to all compositions and imagery.

The gold foil texture was also provided as part of the toolkit and was used to overlay certain elements of the lock-up, secondary elements and tagline.

Secondary Elements

Cockerel & Number

Primarily for digital use, this was designed to be updated post-match to reflect the current record.

Celebration Silhouette

Designed for small details on retail use.

Kane Signature

Harry's signature was included to be used sparingly in graphic application for authenticity.

Retail

The retail activation surrounding the campaign spanned multiple product types and was allocated it's own area of the Tottenham Experience.

The decision was made to donate a portion of the profit to the Tottenham Hotspur foundation and the Harry Kane foundation.

Limited Edition Prints

The graphic range of the campaign allowed multiple prints to be created at different price points.

267 Limited Edition prints were created of the print detailing Harry's 1st, 100th and 200th goal. This included foiling of the gold detailing, which elevated the appearance.

All graphics were also produced as posters and postcards.