PDC World Darts Championship, redesigned to capitalise on the growing popularity of the sport
and give the ultimate darting competition an identity to match the prestige of the event.
REFINED
A more delicate and lightweight aesthetic, reflecting the level of precision and accuracy that the sport demands.
ALLY PALLY
Bringing the home of the PDC World Darts Championship to life.
An historic and established London events destination, integral to the brand language of the Championship.
Secondary logo for use in social and
digital application
Secondary Logo
Championship Logo
A visually compelling type family with ten weights, allowing for flexibility in brand messaging across a variety of mediums.
Primary PDC World Darts Championship
tournament logo
VERSATILE
A visual style that easily transcends physical, broadcast and digital application.
THE STAGE
A cleaner stage presence. Retaining the focal point whilst introducing new design elements and delivering commercial partner value
Thank you.